Yamaha Motor Company is awarded to be one of the best motorcycle producer in the world, thanks to its racing heritage with a lot of international wins during the years as well as its promotional mix that promotes the brand worldwide. Especially nowadays, with the coming of social media at his peak, Yamaha Motor spreads its powerful message daily interacting with its customers and potential buyers without loosing an occasion to remind their audience that they are out there improving. It's a huge public relation effort to keep up with the competitors and thanks to the ultimate Hashtags tool, Yamaha is always in first line. Partnering up with its main sponsors and media channel, Yamaha always have the opportunity to be named and brought to the spotlight, shining amongst its rivals especially through its racing events and latest victories where the pilots reminds the public that their success is also merit of the team. It's a powerful chain because people that doesn't necessarily follows Yamaha Motor Company are able to know about it thanks to the athlete or the media channel. Facebook and twitter are powerful tools and Yamaha Motor Company (as well as its competitors) knows it. A single win or anything related to them and Yamaha goes under the spotlight just for being hash tagged, giving them a tremendous exposure in the web.
No comments:
Post a Comment