Ch. 10 - Product Concepts

Yamaha Motor Company is an autonomous and independent branch of Yamaha Corporation, which produce and sell musical instruments and home appliances. 

The logo that recognizes Yamaha Motor Company is three diapason on red background, which they symbolize the relation that exist between the three main areas of a company: technology development, production and sales. Yamaha Motor Company it's easily recognize as Global Brand due to his high earnings worldwide, its customers acknowledgment and its public marketing and financial data, not only in Japan where the company was founded.

 

Yamaha Motor Company has a great product line that doesn't include only motorcycles, but also outdoors vehicles like snowmobiles, watercrafts, marine engines, power portable generators as well as parts and accessories. All this products are shopping products that requires comparison shopping because of their high price on the market and they can be found in Yamaha Motor Company dealers.

Also, Yamaha Motor Company works consistently on new prototypes of its product line that has the chance to be introduced to the market yearly in Motor Shows and International Exhibition. In this huge exposition, along with its main competitors, Yamaha Motor Company introduces new product concepts which, some of them will stay concepts and others will be introduced the following year to the market and ready to be purchased by customers. The New Yamaha YZR R1 was in fact presented at the EICMA (Esposizione Mondiale del Motociclismo - World Exposition of Motorcycles) in November 2014 and will be available on the market starting April-May 2015.