Ch. 8 - Segmenting and Targeting Markets

Yamaha Motor Company strive to satisfy its customers and exceed their expectations with products and services of superior quality, unmatched performance, and extraordinary value. Having their Target Market defined, with the upcoming of a new model the company knows that the product will have to satisfy certain criteria in order to being evaluated by its customers. Every division of Yamaha Motor Company in the world, even tough they're targeting the same people, will have to deal with different needs and uses of their products base of the location. For instance, while in Europe a super sport type of bike is more researched, in the Indian Markets those types of bikes are not even considered because scooters and moped are very popular and fits better the needs and expectations of the Indian Market. Knowing which type of product is of better use for each type of markets its a tremendous advantage for Yamaha Motor Company Marketers that at this point, knows where to focus their efforts for advertising and publicize a specific bike model. Also, the booming of smart phones was a tool that Yamaha Motor utilized to promote new bike models and also gave the opportunity to its customers to diffuse videos of their new purchases where they were able to share their enthusiasm and satisfaction to potential buyers. Yamaha Motor Company utilized smart market research to effectively reach potential customers on their mobile devices with a huge success.

Yamaha utilized smart market research to effectively reach potential customers on their mobile devices. - See more at: https://blog.instant.ly/blog/2013/04/life-in-the-fast-lane-yamaha-motors-goes-mobile/#sthash.ymoBKIza.dpuf

Yamaha utilized smart market research to effectively reach potential customers on their mobile devices. - See more at: https://blog.instant.ly/blog/2013/04/life-in-the-fast-lane-yamaha-motors-goes-mobile/#sthash.ymoBKIza.dpuf

Yamaha utilized smart market research to effectively reach potential customers on their mobile devices. - See more at: https://blog.instant.ly/blog/2013/04/life-in-the-fast-lane-yamaha-motors-goes-mobile/#sthash.ymoBKIza.dpuf

 

Ch. 15- Marketing Communications

Yamaha Motor Company is awarded to be one of the best motorcycle producer in the world, thanks to its racing heritage with a lot of international wins during the years as well as its promotional mix that promotes the brand worldwide. Especially nowadays, with the coming of social media at his peak, Yamaha Motor spreads its powerful message daily interacting with its customers and potential buyers without loosing an occasion to remind their audience that they are out there improving. It's a huge public relation effort to keep up with the competitors and thanks to the ultimate Hashtags tool, Yamaha is always in first line. Partnering up with its main sponsors and media channel, Yamaha always have the opportunity to be named and brought to the spotlight, shining amongst its rivals especially through its racing events and latest victories where the pilots reminds the public that their success is also merit of the team. It's a powerful chain because people that doesn't necessarily follows Yamaha Motor Company are able to know about it thanks to the athlete or the media channel. Facebook and twitter are powerful tools and Yamaha Motor Company (as well as its competitors) knows it. A single win or anything related to them and Yamaha goes under the spotlight just for being hash tagged, giving them a tremendous exposure in the web.

Ch. 10 - Product Concepts

Yamaha Motor Company is an autonomous and independent branch of Yamaha Corporation, which produce and sell musical instruments and home appliances. 

The logo that recognizes Yamaha Motor Company is three diapason on red background, which they symbolize the relation that exist between the three main areas of a company: technology development, production and sales. Yamaha Motor Company it's easily recognize as Global Brand due to his high earnings worldwide, its customers acknowledgment and its public marketing and financial data, not only in Japan where the company was founded.

 

Yamaha Motor Company has a great product line that doesn't include only motorcycles, but also outdoors vehicles like snowmobiles, watercrafts, marine engines, power portable generators as well as parts and accessories. All this products are shopping products that requires comparison shopping because of their high price on the market and they can be found in Yamaha Motor Company dealers.

Also, Yamaha Motor Company works consistently on new prototypes of its product line that has the chance to be introduced to the market yearly in Motor Shows and International Exhibition. In this huge exposition, along with its main competitors, Yamaha Motor Company introduces new product concepts which, some of them will stay concepts and others will be introduced the following year to the market and ready to be purchased by customers. The New Yamaha YZR R1 was in fact presented at the EICMA (Esposizione Mondiale del Motociclismo - World Exposition of Motorcycles) in November 2014 and will be available on the market starting April-May 2015.