Yamaha Motor Company is one of the leaders in the motorcycle industry where its products are synonyms of determination, passion and technology at its finest. It was 1998 when Yamaha Motor introduce to the world the very first R1 and since then it striven to produce the finest line of sport bike ever built. Till today. Yamaha energy comes from the passion of its engineers, its employees and riders to find future solutions in order to make its customers happy and satisfied about its products, giving them the unique excitement they're looking for. And with a year in advance, Yamaha executives were announcing their commitment to invest significantly in their capacity to develop a new advanced product. Defined as a new chapter or better, the beginning of a new era, the new 2015 Yamaha YZR R1 was developed and with it, an amazing "We/R1" advertising campaign focused on the innovation this product was going to bring on the market.
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| Yamaha we/R1 live coverage few days before the presentation. |
The campaign in the months preceding the unveiling of the new bike was focusing in releasing few details in order to grew the curiosity and interest of the Motorcyclists crowd, followed by the publish of short video regarding the "We/R1" message and all ended the day that the R1 was unveiled with a live coverage of the event that was streamed online and accessible to everybody. Also, the most popular social media were able to give hint and information about the event, as well as the creation of the ashtag #we_R1. Yamaha took advantage of the event to introduce to the market other new products, leaving the R1 last to make sure that the number of users online at that moment was maximum. To complete the show, the new 2015 YZR R1 was presented by ninth time World Champion Valentino Rossi, known also for his great communications skills.
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| Valentino Rossi unveiling the new R1 |
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