Ch. 14 - Marketing Channels and Retailing

Yamaha Motor Company can count of many retailers for selling its products. In the immediate New York and New Jersey area there are eight dealers that promote Yamaha brand and competitors. I recently visited New York Honda Yamaha, a retail shop located in Long Island City that happens to be the number one volume dealer in the Tri-state region.

After being welcomed by one of the employees that showed me around the store i immediately realized why NY Honda Yamaha is well awarded. As Yamaha Motor Company, their mission statement is concerned towards Customer Satisfaction which they show with their knowledge regarding all products they have in store. The sales people don't give any pressure at all and they are ready to help potential customers to find the bike that better fits their needs.

They are primarily Yamaha and Honda dealers so all new bikes are from these two major brands, but they also carry used bikes from different brands. I was interested from where they get their bikes: primarily they're coming from Japan but even more interesting is how different categories of bikes such as maxi-scooter and naked bikes are coming from Europe, where this models are very successful. The bikes are exposed in order and their look is more fascinating then ever.

As well as being a dealer, New York Honda Yamaha provides assistance to its customers having in store a well furnished garage. All new and used bikes are provided with meticulous assistance and the bike doesn't leave the store until it's 100% safe to ride. They provide parts and accessories as well for all their products. In store they have a small gears section where helmets, leather suits and other gadgets are being sold. If a product is not available, they're ready to order it for the customer. The availability and courtesy that this dealer provides it's a tremendous advantage for their business and being the number one in the Tri-state region its self explanatory. Customers looking for a new bike are seeking people that are able to walk them all the way through the purchase of the bike of their dreams and Yamaha Motor Company has well trained their dealers in order to achieve this goal.