Yamaha Motor Company its a global motorcycle manufacturer established in 1955 upon separation from Yamaha Corporation and its products are present in more then 180 countries and region, consolidating its unique position in the Motorcycle Market.
Yamaha Motor have major factories worldwide, mostly concentrated in Japan, India, Europe and North America. This show a perfect example of Global Marketing Standardization where Yamaha Motor maintains its product uniform all over the world. A key for the worldwide company success it's its partnership with Hewlett Packard for the improvement of their IT system to support global business operations resulting in an improvement in reliability through the system life cycle to support global businesses and more efficient maintenance to reduce effort and cost when introducing new international branches. In India, where sales are 43.1%, Yamaha Motor has made sustained investments in developing and implementing an effective business contingency plan as well as measures for recovery of IT infrastructure and operations.
A factor that differentiate Yamaha Motor worldwide is the culture of where its products are sell. European and North American market focus their selling mostly on supersport product such as the R1 and similar because of the widely popular Racing Heritage of its sports team while in Asia, especially India and Japan, Yamaha Motor promote traffic units less powerful and more manageable in the highly busy Asian cities.
The purpose of Yamaha in being global is to be a corporate group that people always look to for the next
advances and innovations by listening to the necessities of its customers in each market and build and
supply products that fit the realities of the specific markets, as well as incrementing their profits that are increasing consistently year after year.
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