Ch. 3 - Ethics & Social Responsibility

Yamaha Motor Company has operate to create distinct values through engineering, manufacturing and marketing based on its Corporate Mission by providing new excitement and a more exciting life for people all over the world. 

      The Corporate Social Responsibility (CSR) is to be expected by a company such as Yamaha Motor because it can contribute to sustainable development of society through its business activities based on its “Corporate Philosophy". The approach to CSR it's being shared by Yamaha Motor Company with all its employees so they can applying it in their daily routine at work. 

The presence of the Risk Management and Compliance Committee is a system for controlling risks and its duty is to oversee hazards faced by the company and it moves to forbid major accidents, identifying and evaluating dangers and the measures to overcome them by creating risk management regulations and initial emergency response regulations as its main procedures. 

 Yamaha Motor is enforcing the creation of safer working environments to detect potential dangers or harmful conditions by taking measures to prevent accidents on the workplaces. Thanks to job-specific education and training, such as safety manager training programs and skill improvement programs for supervisors, as well as holding occupational safety and health meetings, the company is focused on developing human resources that can support occupational safety.

Yamaha Motor Company does its best to establish workplaces that esteem diversity, defining its position on human rights by creating the Disabled Employment Promotion Committee and is working to improve the workplace environment through measures such as having analysis of organizational work and other tasks conducted by committee members assigned to each division. As of December 2012, the Company employed more then 140 people severely and mildly disabled, increasing the disabled employment rate. In doing this the Company is looking to build a society in which people with and without disabilities can live and work together. 

        The relationship with its customers its very important for the company which expects from its employees to improve continuously the quality of its products by sharing quality–related informations, formulating action plans and training, raising customer satisfaction to higher levels.

      By being a worldwide transportation machinery manufacturer, Yamaha Motor Company considers the reduction of greenhouse gas emissions to be critical for the environment. Reducing every year the CO2 emissions its the main target of Yamaha that going forward will work is way to reduce gas emissions completely in all of its business units as well as reducing environmentally hazardous substances, that could be harmful to human health or the environment.

Yamaha is also involved in special Environment friendly events such as a beach cleanup and baby loggerhead sea turtle watching event at Nakatajima Sand Dunes in Japan, where endangered loggerhead sea turtles come to lay their eggs. Every year since 1991, lots of people including friends, employees and family members participate to this event that show the involvement of the company in environment related matters.