Thursday, May 7, 2015

Ch. 7 - Business Marketing

Yamaha Motor Company in the production of its motorcycles, even though the engines are entirely manufactured by them, uses different raw materials to build this parts. Other components of the bikes instead are entirely produced from outside manufacturers: for example the all breaking system is entirely provided by a small and very successful firm in Italy which is Brembo, specialized in the production of breaking system for sport cars and bike and one of the most successful brand on this field. This is a strategic partnership between Yamaha Motor Company and Brembo that permits both firms to gain profits from this alliance: Yamaha earns positive feedback by mounting on its bike a breaking system with renowned fame while Brembo acquires prestige by being chose from one of the most popular motorcycle brand in the market.
Another components entirely produced on the outside are the tyres and from the many producers Yamaha Motor partnership in this case is with Bridgestone and with their top of the line Battlax tyre, utilized for track and road.

Brembo braking system on the 2015 YZR R1 along with Bridgestone Battlax tyres

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